If it’s one thing you remember, it’s to make sure all of your information is correct. Providing attendees with incorrect information could cost you big time and may affect your ROI.
The date, time, and address should not only be correct but also easily visible. Don’t make the attendee have to work for the information. Next up, the price. The price should be front and center. The longer it takes a prospective attendee to locate this information the more likely they will close out of your event.
Next, your event description is the final piece of the puzzle. This is a good place to put yourself in the shoes of the attendees. We suggest drafting your description in two parts. The first few sentences should tell people why they should come. The second part of your event description can get into the granular details, with things like parking details, dress code, etc. Too often we see event hosts start with the granular details and they end up losing their last chance to convert that prospect into an actual attendee.