UNATION is excited to announce our new partnership with The American Track League (ATL), a fast-paced, entertainment-driven professional track circuit that brings Olympic & World Champion athletes closer to their fans in a way not seen before in professional track and field.
UNATION’s CEO John Bartoletta said “We see amazing potential in the relationship with the American Track League. First, track and field boasts the highest participation of any sport in the United States. And second, the American Track League has found a unique way to bring the fan closer to the athlete, which is at the core of our business model, connecting people around events.”
ATL’s fresh concept is the brainchild of American Track League’s CEO Paul Doyle, a prominent figure in the world of track and field. Doyle says, “The partnership with UNATION makes sense, as UNATION brings a level of event specific marketing and ticketing capabilities not found in professional athletics. This partnership builds a foundation that will elevate our visibility around the events and allow our fans to easily purchase tickets and interact from their phones.”
ATL is where the party meets the track. The American Track League brings the world’s greatest athletes out for one-night for the fastest party in the US. From trackside seats to selfies with the professional athlete, this meet circuit is for the fans!
A typical ATL event looks something like this…
- Olympians and World Champion athletes
- Celebrity sightings
- Thousands of screaming fans
- Live music
- Sports vendors
- VIP lounges
- Fan interaction with the Athletes
- Trackside seating and engagement
- And much more…
UNATION CSO George Beardsley says. “Partnering with ATL makes so much sense to UNATION because they understand the big picture of fan engagement. Events like these are all about the fans and having them leave with an experience they will not soon forget.”
For more information on tickets tickets to the ATL Atlanta event on June 4th, click here.