5th Annual Jacksonville Holly Jolly Event

Jacksonville's Riverside Holiday Tradition Returns for Its Fifth Year

The 5th Annual Jacksonville Holly Jolly Event transforms Northbank Riverwalk Artists Square into a festive celebration on Sunday, December 13th from 11:00 AM to 3:00 PM. This midday gathering has become a December staple for Jacksonville families, combining the city's artistic spirit with classic holiday cheer along the St. Johns River. The four-hour window makes it easy to work into a Sunday without dominating the entire day, and the waterfront setting adds a distinctly Jacksonville touch to traditional Christmas festivities.

What to Expect:
Artists Square comes alive with holiday markets, performances, and seasonal activities that cater to all ages. The riverside location means cooler December temperatures feel refreshing rather than cold, perfect for wandering between vendor booths and catching live entertainment. Five years in, this event has found its rhythm—expect a mix of local artisans, food vendors, and family-friendly activities that reflect Jacksonville's creative community rather than generic holiday fare.

Insider Tips:
- The 11:00 AM start means arriving right at opening gives first pick of handmade gifts before crowds build around noon
- Bring cash for smaller vendors, though many now accept digital payments
- The event wraps at 3:00 PM, so plan gift shopping early if that's the goal
- December in Jacksonville averages mid-60s, but riverside breezes can feel cooler—a light layer works better than full winter gear
- Strollers navigate the Riverwalk easily, making this genuinely accessible for families with young children
- Check which local performers are scheduled—past years have featured Jacksonville musicians and theater groups

Getting There:
Computer Power Place sits just off Riverside Avenue in the heart of Jacksonville's cultural corridor. Fidelity National Financial Parking sits 73 meters from Artists Square, offering the closest option for those driving in. Cummer Museum Parking on Riverside Avenue provides another nearby choice at 208 meters, while a second Cummer lot on Post Street sits 275 meters away. For those coming from downtown or Southbank, the Florida Blue Parking Garage on Forest Street offers additional capacity at 498 meters. The Riverwalk itself connects pedestrians from multiple access points, and the area sees regular foot traffic from nearby museums and restaurants. Riverside Avenue serves as the main artery, with Post Street and Peninsular Place providing alternative routes.

Local Scene:
The Riverside Arts Market operates just 93 meters away at 715 Riverside Avenue, making it possible to double up on local shopping if the timing works. Cummer Museum of Art & Gardens sits 175 meters from the event at 829 Riverside Avenue, offering a cultural pairing for those wanting to extend the outing beyond the four-hour window. River & Post brings brunch and rooftop dining to 1000 Riverside Avenue, about 377 meters away—ideal for a post-event meal with river views. Waffle Cone sits 445 meters from Artists Square for families wanting a sweet finish to their holly jolly outing. Hawkers Asian Street Food in Five Points offers another option at 484 meters, though the 3:00 PM event end time might land between lunch and dinner service.