Cupid’s Undie Run Austin

Cupid’s Undie Run- Austin

UNATION and Stuff to do in Austin partnered with Cupid’s Undie Run to educate our users about Neurofibromatosis and ultimately support the cause by joining us in the Cupids Undie Run race to help fund research to find a cure.

Our audiences were reached through the following platforms:

UNATION Platform

UNATION revolves around bringing community together through events and because of this, Cupid’s Undie Run was an ideal event to feature within our platforms. We selected Cupid’s Undie Run to be a featured event on our event discovery app and web platform, which provided optimum placement for our audience.

Austin City Guide

Each Monday, Stuff to do in Austin publishes a new city guide that provides our users information on top events and things to do around Austin. We featured Cupid’s Undie Run within our city guide and highlighted the blog on our Facebook and Instagram accounts. This drove thousands of users to the city guide and provided great awareness about Cupid’s Undie Run.

Facebook Pages

Stuff to do in Austin has a loyal following of over 15,000 people on Facebook, which allows us to share information about local events to a highly targeted audience. We were able to drive a large number of impressions organically and increased our reach through boosted posts.

Instagram Pages

We utilized our Instagram platform to host provide event information, updates, and share event day coverage with our large audience. By highlighting Cupid’s Undie Run on Instagram, we were able to provide incredible awareness surrounding Cupid Undie Run’s cause and encourage users to participate in the February race.

By the numbers...

As an evolution, your event became an opportunity, rather than just advertisements, which resulted in increased impressions, improved click-through rates, and an incredible digital story that increased awareness around the event and the cause it supports and funds.

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