Memorial Day Weekend at Salt Shack
Promote Salt Shack on the bay for good food, good drinks, good views and good live music from the Bay area for a Memorial Day weekend.
Our audiences were reached through the following platforms:
UNATION Platform
UNATION’s sole focus is connecting people through the events in their local communities. In this case, Salt Shack was showcased as the hot spot for a perfect meal with friends.
Tampa Bay City Guide
As a robust event discovery platform, UNATION has gained the trust of users in Tampa Bay on multiple platforms and promoted Salt Shack as a fun and safe way to venture out post-quarantine.
Facebook Pages
We utilized our established Stuff to Do in Tampa Bay Facebook page to reach a highly targeted audience through a boosted Facebook post.
StuffToDo Instagram Features
The combination of stories, polls, videos, and photos gave followers the cool opportunity to follow along and engage in our Salt Shack experience. This was our team’s creative approach to bringing our audience along to experience the restaurant virtually.
By the numbers...
As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Memorial Day Weekend at Salt Shack and the experience it provides.
90000
Impressions
90000
Qualified Visitors
Campaign Highlights
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