The Holiday Market for Makers
Promotion Campaign Level: $8,250 Custom Package- 385k combined Facebook, Instagram and UNATION impressions.
- Drive at least 24,750 qualified visitors to your event page.
- Featured event in the UNATION App and Stuff to Do Channels
- Event theme creation.
1,287,372
The total number of times your promoted social post, event, or ad was seen by a relevant user.
46,188
The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.
114,140
The total number of times your UNATION event page was viewed.
53,564
The total number of people who viewed your UNATION event page.
*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.
Campaign Insights
A summary of impressions and qualified visitors driven to your event.Name of event:
The Holiday Market for Makers
Date of event:
December 2 & 3, 2017
Event Page:
Day 1:
https://s39798.p1513.sites.pressdns.com/event/943912230
Day 2:
https://s39798.p1513.sites.pressdns.com/event/618530603
Guaranteed Numbers
385,000 impression 24,750 qualified visitorsActual Results
1,287,372 53,564Difference
+902,372 +28,814 ANALYSISCampaign Analysis
The campaigns for The Holiday Market were an immediate success. The numbers for the complimentary $750 package were met and exceeded within 2 days. The numbers for the $2500 package were met and exceed within 8 days. And the numbers for the $5000 package were met and exceeded on Nov 28; however we continued to run ads until the day of the event. The only challenge to report was during the last stretch of the $5000 package. Thanksgiving, Black Friday, Cyber Monday and the holidays in general caused the ad space to become highly competitive and expensive. We had to get very creative with our marketing and targeting to continue driving traffic effectively and responsibly.
Thank you for trusting us to help spread the word about your first ever Holiday Market!
Learn MoreFrequently Asked Questions
What are impressions?The total number of times your promoted social post, event, or ad was seen by a relevant user.
What does CPM mean?Cost per 1,000 impressions. What it cost for 1,000 people to see the post.
What are link clicks??The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.
What does reach mean?Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.
What does engagement mean?The number of times people take an action on the post such as, likes, comments, shares.
What are page views?The total number of times your UNATION event page was viewed.
What are unique visitors?Unique visitors are the number of sessions during which the specified page was viewed at least once.
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