Walking Funds the Cure
(National Pediatric Cancer Foundation)
UNATION and National Pediatric Cancer Foundation partnered across all 14 StuffToDo Cities and Social Platforms to raise awareness for Pediatric Cancer.
UNATION’s sole focus is connecting people through the events in their local communities. In this case, the event was virtual and the focus was to support the cause and raise funds around finding a cure for pediatric cancer. This campaign also served as encouragement and support to the many children and families impacted by the disease.
UNATION as a whole participated in the challenge and engaged team members in each city to share why they chose to walk. Through creative blog content, we were able to show people how easy it was to play a part in the 43 challenge and how walking for change really does make a difference.
Facebook served as a platform to tell a digital story around what the “43 Challenge” is and how to get started. We not only used photos and original blog content, but video to engage our audience in participating in the fundraiser across the US.