904 Pop Up: Summer Livin'

This Event Was For March, But Canceled Because Of Covid – They Rescheduled For 6/28 And Was A Big Hit!
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Our audiences were reached through the following platforms:
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UNATION Platform

UNATION’s sole focus is connecting people through the events in their local communities. In this case, 904 Pop Up was showcased as the premier experience for an awesome and safe time with your friends.

Jacksonville City Guide

Our established City Guide has gained an established following and serves a trusted source of the best things to do in Jacksonville. 904 Pop Up was promoted as a safe way to venture out post-quarantine while having a great time.
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Stufftodo Instagram Features

The combination of stories, polls, videos, and photos gave followers the opportunity to follow along and engage in our 904 Pop Up experience and allowed our team’s creativity to virtually bring people to the market.

By the numbers...

As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Kraken CycleBoats and the experience it provides.
200000

Impressions

10000

Qualified Visitors

Campaign Highlights

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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