Bayou City Art Festival

Hosted by the Bayou City Art Festival, Art Talk is a virtual happy hour series that highlights celebrity artists; giving them the opportunity to connect with fans and virtually share their stories. 

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Our audiences were reached through the following platforms:
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UNATION Platform

The UNATION app/website is your personal guide to discover the great events going on around you. Art Talk was a featured event on the UNATION platform where we were able to highlight it as a top Houston-based event. 

Houston City Guide

Our city guide houses all of our blog content, from neighborhood guides to feature blogs. Our weekend guide is published every Monday and serves as the best source for the top events and things to do in Houston. We featured this virtual happy hour event in our weekend guide. The blog was then shared on our Facebook and Instagram platforms which drove thousands of people to read more about the event.

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Facebook Pages

Stuff to Do in Houston has a loyal following of over 30,000 people on Facebook. On Facebook, we’re able to share information about events, happenings, and businesses to a highly targeted audience. We were able to share this event with thousands of Facebook users, garnering thousands of impressions and accounts reached.

StuffToDo Instagram Features

We utilized our Instagram page to host giveaways, connect with our audience and share the top things to do in Houston. We featured Art Talk as a top event and a must-attend for art lovers, those who enjoy cocktail time and anyone who supports Houston’s art scene. 
 
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7,794
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Estimated Numbers

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Actual Results

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Difference

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Actual Qualified Visitors
4,511
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Actual Qualified Visitors
21,267
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Actual Qualified Visitors
13,815
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Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

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10,742
Estimated Qualified Visitors
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9,000 Qualified Visitors

Actual Results

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Difference

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