Best Little Drive-In

We have so many amazing drive-ins Houston! It’s great to have the feeling of going back in time and still be able to social distance.
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Our audiences were reached through the following platforms:
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UNATION Platform

UNATION has always revolved around bringing people together through events.  We shared several events hosted by House of Blues on our event discovery app and web platform, where we made sure they were front and center by selecting them as featured events. 

Houston City Guide

Every Monday we publish a new city guide sharing our top events and things to do from around Houston.  We featured House of Blues shows in our blog that was then shared on our Facebook and Instagram platforms and drove thousands of people to read more about the event.  We also shared information about the venue itself in a separate blog sending even more readers to the company website.

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Facebook Pages

We have a loyal following of over 30,000 people on our Houston Facebook page which allowed us to share information about concerts and shows with a highly targeted audience of people in search of something to do.  We were able to drive a large number of impressions organically, and increased our reach to even more people through boosted posts. 

Stufftodo Instagram Features

We know that the average person looking to go see a show or concert falls into the age range of 24-54 years old, so we utilized our large Instagram audience to share information about upcoming events, where 81% of our followers fall into this demographic.  We also used boosted posts to reach additional qualified visitors in this group that were not already following this account, which resulted in thousands more views.  
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Stuff to Do TikTok

We have a loyal following of over 30,000 people on our Houston Facebook page which allowed us to share information about concerts and shows with a highly targeted audience of people in search of something to do.  We were able to drive a large number of impressions organically, and increased our reach to even more people through boosted posts. 

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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