Cake Drip 1

Cake Drip Campaign Overview

Campaign Date: 04/01/2021 – 04/30/2021
UNATION’s sole focus is connecting people to local events and businesses in their local communities. In this case, Cake Drip was showcased as a unique experience for our locals to enjoy while social distancing. As a robust event discovery platform, UNATION has gained the trust of users in Tampa Bay on multiple platforms and engaged with our campaign in numerous ways. As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness and engagement around Cake Drip and the experience it provides.

Deliverables

$1000

Promotional Package

171.8k

Guaranteed Impressions

Stuff to Do City Guide

UNATION

Cake Drip 5
Cake Drip 6

@StufftoDoinTampaBay

Instagram Page

Instagram Reel
Cake Drip 3  April  08, 2021
Instagram Reel 1

Instagram Reel
Cake Drip 3  April  08, 2021
Instagram Reel 2

Instagram Reel
Cake Drip 3  April  16, 2021
Instagram Reel 3

@StufftoDoinTampaBay

Facebook Page

@StuffToDoInTampaBay
Cake Drip 3  April  07, 2021
Facebook Post

Cake Drip 13

By the numbers...

As an evolution, these posts became opportunities rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Cake Drip and the experience it provides.
90000
Impressions
90000
Qualified visitor
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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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