Cupid’s Undie Run- Austin
UNATION and Stuff to do in Austin partnered with Cupid’s Undie Run to educate our users about Neurofibromatosis and ultimately support the cause by joining us in the Cupids Undie Run race to help fund research to find a cure.
UNATION revolves around bringing community together through events and because of this, Cupid’s Undie Run was an ideal event to feature within our platforms. We selected Cupid’s Undie Run to be a featured event on our event discovery app and web platform, which provided optimum placement for our audience.
Austin City Guide
Each Monday, Stuff to do in Austin publishes a new city guide that provides our users information on top events and things to do around Austin. We featured Cupid’s Undie Run within our city guide and highlighted the blog on our Facebook and Instagram accounts. This drove thousands of users to the city guide and provided great awareness about Cupid’s Undie Run.
Stuff to do in Austin has a loyal following of over 15,000 people on Facebook, which allows us to share information about local events to a highly targeted audience. We were able to drive a large number of impressions organically and increased our reach through boosted posts.