Dunkin Donuts “Coffee Break”
UNATION & Dunkin Donuts partnered across all 14 StuffToDo Cities and Social Platforms to show our essential workers a little love.
As a robust event discovery platform, UNATION gained the trust of users in all of our cities on multiple platforms, and promoted your campaign as one of the best ways to collaborate and support their communities.
The “Coffee Break” campaign was featured in the conclusion of our “Good Samaritan” blogs in all 14 cities. We were able to showcase local charities and how they were supporting essential workers. From volunteering time or donating supplies, we were able to explain how small gestures, like sending a Dunkin’ gift card, can go long way.
Social media as a whole was a huge driver of success for this campaign. We were able to create original content across @StuffToDo Instagram, Facebook and Tiktok that enabled UNATION to reach audiences of all ages and demographics.
Stuff To Do Instagram Features
The combination of stories, polls, videos, and photos gave followers the opportunity to join Dunkin’ Donuts and be the hero in an essential worker’s day. In addition, each page engaged their followers around nominating front-line workers for a gift card so they could treat themselves to something delicious.
Facebook allowed us to share a mix of videos, photos, and blogs with a broad audience that was consistently conversating around Covid-19 and the people on the front lines. When provided an opportunity to spread a little joy, our followers rose to the occasion.