Keel and Curley 1

Keel and Curley Campaign Overview

Campaign Date: September 2020

UNATION’s sole focus is connecting people through the events and experiences in their local communities. In this case, Keel and Curley was showcased as a premier thing to do in Tampa Bay with friends and family. As a robust event discovery platform, UNATION has gained the trust of users in Tampa Bay on multiple platforms and promote your business as a fun thing to do in Tampa Bay. As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Keel and Curley and the experience it provides.

Stuff to Do City Guide

UNATION

Keel and Curley 4
Keel and Curley 5

@StufftoDoinTampaBay

TikTok Page

TikTok Post
Keel and Curley 3  September 20, 2020
TikTok Post

@StufftoDoinTampaBay

Instagram Page

Instagram Post
Keel and Curley 3  September 7, 2020
Instagram Post

Keel and Curley 10

By the numbers...

As an evolution, these posts became opportunities rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around the Keel and Curley and the experience it provides.

90000
Impressions
90000
Qualified visitor
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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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