Labelswap 1

Labelswap Campaign Overview

Campaign Date: December 2020 – January 2021
UNATION’s sole focus is connecting people through the events in their local communities. In this case, your business was showcased on the local business spotlight. As a robust event discovery platform, UNATION has gained the trust of users in Tampa Bay on multiple platforms and promote your business as a fun thing to do outdoors. As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Labelswap.

Stuff to Do City Guide

UNATION

Labelswap 4
Labelswap 5

@StufftoDoinTampaBay

Instagram Page

Instagram Reel
Labelswap 3  December 18, 2020
Instagram Reel

@StufftoDoinTampaBay

Facebook Page

@StuffToDoInTampaBay
Labelswap 3  December 22, 2020
Facebook Post

Labelswap 10

By the numbers...

As an evolution, these posts became opportunities rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around Labelswap and the experience it provides.
90000
Impressions
90000
Qualified visitor
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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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