Margarita Festival

The Tampa Bay Margarita Festival is now the Tampa Bay Margarita & Music Festival and moving across the river to Julian B. Lane Riverfront Park in Downtown Tampa!
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Our audiences were reached through the following platforms:
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UNATION Platform

We presented the Margarita Festival as the ultimate summer event in Tampa Bay through our event discovery web and app platform. As a featured event, the Margarita Festival received over 420,435 impressions and 27,729 unique qualified visitors.

Tampa Bay City Guide

Through our popular Stuff to Do in Tampa Bay social media channels & Tampa Bay City Guides, we were able to showcase creative content to readers and viewers. This content was presented on Instagram and Facebook to a highly targeted audience.

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Facebook Pages

We utilized our popular Stuff to Do in Tampa Bay and Tampa Bay Margarita Festival Facebook pages to reach a highly targeted audience of our followers through boosted Facebook posts and dark ads.

Stufftodo Instagram Features

Through the use of storytelling and creating original content with our City Managers, we designed the ideal vision for the Margarita Festival. This played a large role in capturing the attention of our audience on Instagram

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By the numbers...

As an evolution, these posts became opportunities rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and a digital snapshot that helped increase awareness around the Tampa Bay Margarita & Music Festival and the experience it provides.

90000

Impressions

90000

Qualified Visitors

Campaign Highlights

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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