Tampa Bay Day: Bucs Pregame Tailgate

UNATION partnered up with Tampa Bay Buccaneers to bring our Stuff to Do in Tampa Bay followers and UNATION users the ultimate game-day experience, tailgate and all.
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Our audiences were reached through the following platforms:
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UNATION Platform

We presented Stuff to Do in Tampa Bay Day: Bucs Pregame Tailgate as an opportunity for people to engage with on our event discovery web and app platform. As a featured event, the Bucs vs. Texans Tailgate received over 436 organic impressions and 327 unique qualified visitors.

Tampa Bay City Guide

Through our Popular Stuff to Do in Tampa Bay & Orlando City Guides, we were able to present creative content to readers and viewers alike. This content was presented on both Instagram and Facebook to a highly targeted audience. We were able to drive almost 36k impressions and 3,128 unique qualified visitors to these pages.
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Facebook Pages

We utilized our established Stuff to Do in Tampa Bay & Orlando Facebook pages to reach a highly targeted audience of our followers through boosted Facebook posts and highly targeted dark ads. This was done through organic and paid means. Our Facebook campaign alone drove almost 269k impressions and 5,222 unique qualified visitors.

Stufftodo Instagram Features

The use of original, creative content played a large role in capturing the attention of our audience on our Instagram. By leveraging Instagram Stories and Posts, we gained over 78k impressions.
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By the numbers...

As an evolution, this event became an opportunity, rather than just advertisements, which resulted in increased impressions, improved click-through rates, and an incredible digital story that increased awareness around the experience of the season.
90000

Impressions

90000

Qualified Visitors

Campaign Highlights

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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