THE PLAYERS Championship

We presented THE PLAYERS Championship as an opportunity for people to engage with a “Bucket List” type event through our event discovery and social media platforms. Through these channels, we created a digital story that had people all over Jacksonville embrace a just-cant-wait attitude around the experience.
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Our audiences were reached through the following platforms:
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UNATION Platform

We presented THE PLAYERS Championship as the ultimate experience to a highly targeted audience, allowing them to engage digitally through our event discovery web and app platform and StuffToDoInJacksonville social media platforms.

Jacksonville City Guide

Through our Popular Stuff to Do in Jacksonville City Guides, we were able to present creative content to readers and viewers alike.Our focus was presenting THE PLAYERS Championship as a bucket list event that everyone should attend at least once in their lifetime.
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Facebook Pages

The use of original content on Facebook allowed us to drive awareness around the individual events associated with THE PLAYERS Championship and engage specific audiences around each experience based on demographic-driven data.

Stufftodo Instagram Features

Instagram Stories allotted us the opportunity to utilize photo and video to captivate an audience and keep their engagement through unique, one of a kind type of content.
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By the numbers...

As an evolution, this campaign provided opportunities around the limitless options associated with THE PLAYERS Championship experience. It was so much more than another ad campaign and because of that, this resulted in increased impressions, improved click-through rates, and a digital snapshot that told a story to a captivated audience.
300000

Impressions

90000

Qualified Visitors

Campaign Highlights

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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