Visit Houston

We partnered with Visit Houston to present the Downtown community as the ultimate Stay and Play destination over Thanksgiving Day weekend to Houston and its surrounding communities.

Visit Houston 1
Our audiences were reached through the following platforms:
Visit Houston 2
Visit Houston 3
Visit Houston 4

UNATION Platform

We presented the 70th Annual Thanksgiving Day Parade, the Thing-A-Ma-Jingle on Main St, and the Mayor’s Tree Lighting in Houston as the best events to attend over the Thanksgiving weekend. These events were presented to qualified audiences in Houston as well as Austin on our event discovery web and app platform, UNATION.

City Guide

Our StuffToDo City Guides in Austin and Houston served as platforms of multimedia content.  Through original videos and blogs, we told a story around a “Stay and Play” experience in Houston that allowed readers to connect with those who share the same passions for holiday spirit and quick get-aways.

Visit Houston 5
Visit Houston 6

UNATION TV

The creation of videos enhanced the story-telling element of this campaign immensely. Our custom experience videos allowed over 7k people to envision themselves in Houston over the weekend. In addition, each video was made in a way that Visit Houston can repurpose and reuse the content in their own upcoming campaigns.

Facebook Pages

We utilized our established StuffToDoInAustin and StuffToDoInHouston social media pages to reach highly targeted audiences in both cities. This was done through organic and paid means. Our targeted ad campaign alone drove over 520k impressions and more than 16k unique qualified visitors.

Visit Houston 7
Visit Houston 8

StuffToDo Instagram Features

The use of original, creative content played a large role in capturing the attention of our audience on our Instagram pages in Austin and Houston. By leveraging IGTV, stories, and posts we gained over 56k impressions and an incredible amount of engagement.

By the numbers...

As an evolution, these posts became opportunities to explore something new and honor holiday tradition, rather than just another advertisement of some sort. This campaign resulted in increased impressions, higher click-through rates, and provided a digital snapshot that helped raise awareness of an incredible experience.
1000000

Impressions

900000

Qualified Visitors

Campaign Highlights

Build your promotion package.

Choose from our most popular packages, or customize one based on your needs.

More Case Studies

Still have questions?

Talk with one of our promotional experts.
Scroll to Top

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
UNATION LOGO

Don't leave Just Yet!

Enter your Email below to receive the 5 Steps to Promote Your Event guide for event creators. 😎

    We specialize in custom promotional packages. Drop us a line to supercharge your event! 🚀