Walking Funds the Cure

(National Pediatric Cancer Foundation)​

UNATION and National Pediatric Cancer Foundation partnered across all 14 StuffToDo Cities and Social Platforms to raise awareness for Pediatric Cancer.

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Campaign Goal

UNATION’s sole focus is connecting people through the events in their local communities. In this case, the event was virtual and the focus was to support the cause and raise funds around finding a cure for pediatric cancer. This campaign also served as encouragement and support to the many children and families impacted by the disease.

Campaign Overview

As a robust event discovery platform, UNATION gained the trust of users in all our cities on multiple platforms, and promoted the campaign as one of the best ways to show support for these individuals. As an evolution, these posts became opportunities, rather than just another advertisement, which resulted in increased impressions, improved click-through rates, and an incredible digital story that increased awareness around the campaign and the cause it supports and funds. 
 
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Feature Placement

As a robust event discovery platform, UNATION gained the trust of users in all our cities on multiple platforms, and promoted your campaign as one of the best ways to collaborate and support their communities.
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City Guide

UNATION as a whole participated in the challenge and engaged team members in each city to share why they chose to walk. Through creative blog content, we were able to show people how easy it was to play a part in the 43 challenge and how walking for change really does make a difference.

Facebook Pages

Facebook served as a platform to tell a digital story around what the “43 Challenge” is and how to get started. We not only used photos and original blog content, but video to engage our audience in participating in the fundraiser across the US.

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Stufftodo Instagram Features

Instagram was a place to show individualism and get hyper-local in each Stuff To Do city. We walked for change in the most beautiful parts of our cities and were able to take our followers along and encouraged them to do the same.
 
 

Campaign Highlights

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Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Boat Show

Promotional Package:
$500

Actual Qualified Visitors
7,794
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

7,794

Difference

+6,294

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Uncorked: Fall Wine Tasting Party

Promotional Package:
$500

Actual Qualified Visitors
2,879
Estimated Qualified Visitors
1,500

Estimated Numbers

1,500 Qualified Visitors

Actual Results

2,879

Difference

+1,379

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Summer of Rum Festival

Promotional Package:
$750

Actual Qualified Visitors
4,511
Estimated Qualified Visitors
2,250

Estimated Numbers

2,250 Qualified Visitors

Actual Results

4,511

Difference

+2,261

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Tampa Bay Margarita Festival

Promotional Package:
$1,500

Actual Qualified Visitors
21,267
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

21,267

Difference

+16,767

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Pasco Blues & Food Festival

Promotional Package:
$1,500

Actual Qualified Visitors
13,815
Estimated Qualified Visitors
4,500

Estimated Numbers

4,500 Qualified Visitors

Actual Results

13,815

Difference

+9,315

Campaign Insights

A summary of qualified visitors driven to this event.

Name of event:
Sun West Crab & Shrimp Festival

Promotional Package:
$3,000

Actual Qualified Visitors
10,742
Estimated Qualified Visitors
9,000

Estimated Numbers

9,000 Qualified Visitors

Actual Results

10,742

Difference

+1,742
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