DUUUVALL! The Jacksonville Jaguars football season is kicking off and we are here for it! From style suggestions to staying cool to keeping kids happy on gameday – this fan guide is the ULTIMATE EXPERIENCE GUIDE to rooting on the Jags in Jacksonville.
So, grab your besties and let’s cheer the Jacksonville Jaguars Duval-style!
With so much to experience around a home game, you won’t want to miss out. First things first, be sure you grab our special UNATION discounted tickets for the Jacksonville Jaguars home games in the link below!
Here are some of our favorite spots, tips, and recommendations for the ultimate Jacksonville Jaguars game day experience!
Located in the south end zone, this air-conditioned venue features multiple bars and televisions so you don’t miss a play. Often, you can get an early bird special there with discounted drinks 30-minutes prior to kick-off! We love cooling off with an ice-cold Budweiser in hand!
Enjoy a table to sit your beer or food on with premium seating at either the club tables or the bar rail seats! Gallagher Club Seating is a great way to upgrade regular seating. With more space and somewhere to rest your hotdog between rooting the Jags on, a little goes a long way!
Get notifications of all things new with the team and the stadium with the Jag app. There is also an interactive map so you can navigate around TIAA Bank Field. There is even an option to live chat with other fans! It’s a great place to store your tickets and get fast access to the game day schedules.
Our tip: Check out the button in the app that says “beer me!” You can order a beer right to your seat!
There is also mobile ordering for food & beverages if you want to skip the lines…
Located adjacent to Daily’s Place, the Fan Entertainment Zone is a must-see! It’s a little venue inside the stadium that features live music, food, drinks (including daiquiris!), awesome photo ops and plenty of activities. It’s the perfect place to chill before the game and is open two hours prior to the start.
There is no better way to enjoy a game than at the Spa Cabana. Seriously. NO BETTER WAY. That’s because these top stadium seats feature a relaxing lounge furniture, fans, HDTVs, music, all-inclusive food and drinks options delivered right to you and – wait for it – a pool with a glass wall so you can swim up and watch the game!
If you and your friends want to feel like absolute queens during a Jags game, this is definitely the way to do it! The view is fantastic and soaking in the sun in the cool blue water while watching a touchdown and hearing the crowd roar is a once-in-a-lifetime experience!
The Spa Cabanas are also great for company outings, bachelor or bachelorette parties, birthday parties, and family get-togethers, with capacity of up to 50 people!
We love the option to be able to bring our fur fans to the game. At the top of the stadium there is a little dog park where you can hang out with your bud and watch the Jags together! Just know that your dog has to be pre-approved through a Pet Paradise location before going to the game!
Local boutiques for Jags gear
One of our favorite things about going to a game is getting ready beforehand (don’t judge us!). Finding the perfect Jags gear that complements our unique style while showing off our fandom can be difficult — there so many options to choose from and we love to support local! Whether you’re looking for something trendy, vintage, one-of-a-kind, flashy or subtle – check out these local boutiques for scoring that perfect game-day look that will have you getting excited to cheer on the team.
Momni is located in Murray Hill and is the place to go for trendier Jags prints and color items. The boutique features looks that on the cutting edge of Jacksonville’s latest trends. If you’re looking for subtle statement pieces with a little Jaguars-themed edge – Momni is your spot!
My Dry Blowout Bar has a boutique inside the salon which has some of the cutest Jaguar’s clothes to fuel your fire. We love it for this reason – but also it gives us an excuse to get a blowout before the game! Nothing feels better than a super cute tee and perfect hair on gameday – because why not?!
Animal print is making a comeback and we’re just happy to bring our gameday look to a whole new level! The Copper Closet is the best place to head to if you’re looking to mix some cat print patterns with some teal-colored tones and head out the house looking Jaguar-chic.
The Copper Closet has a whole section dedicated to Teal & Gold and it’s perfect for securing your whole look, from sunnies to socks.
Fig & Willow knows that half of the perfect look on gameday is comfort, and the other half is style. With their Jaguars tailgate style guide, you don’t have to sacrifice either. Check it out for a full inspo on how to rock a chic fan style.
Fans & Stoves is located in Historic 5 Points, and it is our go-to for finding a vintage Jag look that channels their early heydays. If you’re looking for that perfect “hollaback” style, take a trip and scavenge through their wares and you’re sure to find that vintage gem you’ve been dreaming about.
Royal Priesthood Clothing Co. has some of the most unique and edgy Jags fashion in Jacksonville! If you love a good tie dye (We do!) then this little boutique is for you. Royal Priesthood takes vintage Jags tees and repurposes them for a cool, street style. Pair an oversized tee with some cutoff Levi shorts and you’ve got a whole look!
Royal Priesthood can be found at 904 Pop Up at the Seawalk Pavilion or follow them for updates on pop up locations!
They offer some of the raddest reworked and up-cycled clothing in Jax and we love their vintage finds. You can also catch them at the Riverside Arts Market on Saturdays!
Fashion alert! Don’t expect to bring your favorite purse to the game! The stadium has a clear bag policy for safety reasons, but that doesn’t mean you have to forgo style. Check out these fun and unique clear bags for some fashion while following the rules.
Staying Cool When the Game Heats Up
Being outside in the sun is part of the gameday experience and we wouldn’t want it any other way. However, this is Florida, and it gets HOT. Sometimes you need to take a break and cool off and we know just the right places and ways to do it!
If you’re concerned the heat will be too much, check out the Spa Cabanas and you’ll never be in want of cooling down or relaxing. With a temperature-moderated pool that you can watch the game from and shaded lounge couches and chairs – you’ll always be cool and never miss a second while the game heats up!
If you haven’t checked Fanatics out, it’s a national sportswear retailer that is based right here in Jacksonville! They are the official sponsors of the Jags Pro Shop and you can find so many different Jags-themed items – it’s crazy! We happen to love this little cooling towel during a hot game as well as their “cool base” t-shirts, which are designed with moisture-wicking technology to keep you sweat-free.
Also, check out these koozies for keeping your beer cold on a hot day in style!
Cool down at the Bud Light Zone, which is always got a roaring A/C and ice-cold drafts flowing. You can catch the game for a bit on the big screens while you get ready to head back out to the stadium. Relax and refresh!
The Jags Club has an indoor area with good food and ice cold drinks. They also have TVs so you don’t miss any part of the game and a chill vibe. It’s great for getting a little reprieve from the sun and relaxing for a while!
Best IG-Worthy Picture Spots at the TIAA Bank Stadium
There is a philosophical thought experiment that asks the question, “If a fan goes to a Jags game and doesn’t take a single selfie for Instagram, are they really a fan?”
It’s best not to test the theory and take as many pics with your friends as possible at the stadium. Luckily, there are SO MANY instagramable places at TIAA Bank Field to get your updates in. Whether you’re in your seat, at the Spa Cabana Zone, the Bud Light Zone, in front of a mural or Jags statue – the photo op is on! Check out these top spots and be sure to tag us with #StuffToDoInJax so we can celebrate the win with you!
Selfie Pro Tip: Use the FREE WIFI at the game for uploading images and doing live feed in the moment! Also, charging stations are provided by JEA are located throughout TIAA Bank Field!
What to do with kids at a Jacksonville Jaguars game?!
Kids love to get hyped up as much as adults for a Jaguars game. It can be a long and hot day, however, and it’s important to keep as much fun and activities available for kids to enjoy themselves. Here are our tips to ensuring a smooth gameday for everyone!
- If your kid is having a hard time walking to the stadium, grab a pedicab for the short walk. It will bring you right up to your gate and it’s a fun way to ride!
- Bring your kids to the Fan Entertainment Zone, located in the southwest plaza. There are many fun food options and football activities that kids will enjoy.
- If you’re concerned about the crowds, be sure to get tickets for the family-only section! It prohibits alcohol and profanity and is a little calmer than your normal seats. Also, you’ll be surrounded by other families for making friends!
- PSA: Lap passes are FREE! Meaning, if your child is small enough to sit on your lap, they don’t need a ticket. (Children under 24” tall)
- New moms: cool off in the Baptist Heath Mom Pod, it’s a mobile, air-conditioned breastfeeding and baby changing station. It’s right under the Bud Light Party Zone!
- If your kid is getting restless, use the free Wi-Fi at the game and let them use your phone!
- Be sure to pack all your gameday necessities in a large, CLEAR bag. You won’t get in with a regular diaper bag!
- There is no mood Jaxson DeVille can’t fix. Find him roaming around the stadium for the perfect photo op and meet and greet!
Shake Your Tailgate + Parking Tips!
Gameday Tailgate Experience is a full-service tailgate event that combines all of the individual components of a typical tailgate and provides fans with an all-inclusive pre-game event on a scale that has never been seen before! It our favorite way to tailgate!
With tickets to each tailgate, you will have access to a full, 4-hour open bar and all the food you can eat. And if all the food and drinks aren’t enough, each tailgate also features live music, tented seating, TVs to watch pre-game coverage, family-friendly tailgating games (like cornhole), celebrity appearances, and a live auction of sports and entertainment items.
There are so many ways to support local Jacksonville businesses for your tailgate! Swing by Donatos in either Jax Beach or Mandarin for the perfect pregame meal of pizza, wings, cheese bread, & more! With their drive-thru & order ahead options, it’s the perfect meal to grab on the way to the game!
You can also check out one of many local breweries for some of our favorite beers to-go! Here’s our top 10+ Favorite Beers in Jacksonville to step-up your tailgate game!
We recommend choosing the parking lot that has indoor bathrooms and an outdoor bar (they also have live music)! That way you can buy drinks there instead of lugging around a cooler!
- Carpool with other fans to save time & money
- Utilize the Pedicabs if you have to park further away, especially on those hot days!
- Bring cash to park, many lots only take cash!
- Bring a tent or umbrellas to shield you from the sun and the rain
- Go an hour and half before game to park and head over to Intuition Ale Works beforehand and then head to the field about an hour or so before the game so there are no lines and you can order drinks or food in Bud Light Party Zone before it’s jam packed!
- Lot X is across from Intuition, 10 min walk, $35 and card only.
- Scooters are parked outside the stadium, so you can use to ride to and from your car!
📷 Mini Bar - Facebook
A Taste of Local Fandom!
All around the city, bars, restaurants, businesses and locals hype up before the game. Almost everywhere you go, there will be a Jags special food or drink item available around game days! Here are our favorite Jags-themed items that taste as big as our fandom!
Jaguar Players Spotlight
Get to know some of our favorite team players!
The Jaguars are a big part of the Jacksonville community and are constantly involved in various aspects of the city’s wellbeing. The organization itself regularly gives back in way of grants and charitable donations, which can be found here.
We love seeing our players get involved in causes in the community and show our city some love – and the Jaguars team loves their city! Not only is it great for Jacksonville to have such involved players, but it makes us root them on even harder!
Get Your Tickets!
If you’re looking to cheer on the Jags this Sunday – don’t worry, #StuffToDoJacksonville has got your back!