Why are shopping at boutiques so great? Not only does it give you the opportunity to support small businesses, but you also get to shop hand-picked products that are unique to that particular store! Since boutiques are typically locally-owned, there’s also a good chance you will be able to meet the owner and learn more about their story and inspiration—one of the many perks of shopping small.
So, next time you head out on a shopping spree, check out these 5 trendiest boutiques in Jacksonville!
1. Fig + Willow
With sizes running from S-XXL, Fig + Willow is one of Jacksonville’s most inclusive boutiques! Fig + Willow’s founder started this boutique in hopes of building connections with women and bringing out their confidence through a selection of beautiful clothes. This shop has cute and comfortable styles that you will surely want to live in!
Plus, if you have a little one, Fig + Willow offers the sweetest mommy and me outfits for both boys and girls!
Monday-Saturday | 10:00am–6:00pm
Sunday | 11:00am–4:00pm
📍 241 Atlantic Blvd Neptune Beach, FL 32266
2. Momni Boutique
Momni Boutique located in the Murray Hill District of Jacksonville, strives to make all of their customers feel confident and valued just as they are. This boutique loves to push the fashion boundaries of small-town trends through their curated selection of clothing and accessories. Momni carries sizes XS-L in their clothing.
Originally starting out as a small alteration store before blooming into Momni Boutique, this shop carries beautifully unique items, while still being able to cater to any of your altering needs!
Monday-Saturday | 10:00am–6:00pm
Sunday | Closed
📍 1132 Edgewood Ave S Jacksonville, FL 32205
Gypset and Pearl - Website 3. Gypset & Pearl
From trendy beachwear and accessories to luxury skincare products, Gypset and Pearl in Jacksonville Beach has it all! With products curated for both daydreamers and jetsetters, visit this boutique next time you need a new outfit for your vacation—or if you simply want to treat yourself!
Gypset and Pearl carries a ton of different brands, so take the time to explore and enjoy your shopping experience at this fun boutique!
Monday-Tuesday | 12:00pm–5:00pm
Thursday-Friday | 12:00pm–5:00pm
Saturday | 12:00pm–3:00pm
Sunday & Wednesday | Closed
📍 Sand Dollar Plaza 317 10th Ave N. Jacksonville Beach, FL 32250
4. Declaration & Co.
Next time you’re strolling the streets of St. Augustine, be sure to stop by Declaration & Co! In addition to all of their beautiful collections and fun graphic tees, this unique boutique carries a variety of deliciously flavored coffees and teas and the cutest mugs.
Declaration & Co. is the perfect place to shop for a gift for someone special (or yourself)! This boutique offers sizes S-L for most of their clothing collections and sizes S-XL for their graphic tees!
Monday-Saturday | 11:00am–4:00pm
Sunday | 11:00am–6:00pm
📍63 San Marco Ave. St. Augustine, FL 32084
5. Lilly Grace Fashion
Lilly Grace Fashion is one of Jacksonville’s newest boutiques located in the heart of San Marco! This boutique offers the cutest styles and trends at an affordable price. In addition, they sell all of their items online, so if you can’t make it into their store, just have it delivered right to your door!
Lilly Grace Fashion offers sizes XS-L in their fashionable clothing!
Monday-Thursday | 10:00am–6:00pm
Friday-Saturday | 10:00am–6:00pm
Sunday | 12:00am–5:00pm
📍 2026 Hendricks Avenue Jacksonville, FL 32207
Boutiques in Jacksonville
We hope that you check out one (or more!) of these 5 trendy boutiques in Jacksonville. Remember, support small businesses and get shopping!
For more exciting places to visit in Jacksonville, be sure to check out our Instagram, Facebook, and TikTok! We love sharing all the fun stuff to do in Jax and hearing back from you!