Why are shopping at boutiques so great? Not only does it give you the opportunity to support small businesses, but you also get to shop hand-picked products that are unique to that particular store! Since boutiques are typically locally-owned, there’s also a good chance you will be able to meet the owner and learn more about their story and inspiration—one of the many perks of shopping small.
So, next time you head out on a shopping spree, check out 5+ of the trendiest boutiques in Jacksonville!
Shop Chey and Chawn
If you haven’t shopped at Chey&Chawn yet, you are missing out! The moment we stepped in their doors, we were obsessed. The name comes from the sister power duo who own the boutique, Cheyenne and Chawnee. They opened their boutique in Jax Beach in December 2021 because they love fashion and wanted more boutiques like their own in the area!
You can shop everything from swimwear and accessories to shoes and formal wear. We especially love all the trendy pieces like their smiley apparel and checkerboard print. Stop by and pick out your next statement piece and discover your new favorite boutique.
Pro Tip: everything is under $100 in their boutique!
Kathleen Kelly Boutique
If you are looking for your new favorite boutique, Kathleen Kelly Boutique is it! This mother-daughter duo just celebrated their one year anniversary of starting their boutique, May 1st. They offer on-trend styles and updated classics for all women! No matter what event you are looking for, they have you covered. Looking for graphic tees, dresses, jumpsuits, hats or more? Head to their site or shop straight from their Instagram page!
Pro Tip: You can find them at 904 Pop up on May 22nd!
KD & The Sunshine Co. Boutique
This cute, trendy boutique was founded by Kelly and Demi and they started this company in 2020. They wanted to share their passion for fashion and boost other women’s confidence through beautiful clothing, accessories and home decor. Each piece is comfortable, stylish and affordable. Get to shopping!
Fig + Willow
With sizes running from S-XXL, Fig + Willow is one of Jacksonville’s most inclusive boutiques! Fig + Willow’s founder started this boutique in hopes of building connections with women and bringing out their confidence through a selection of beautiful clothes. This shop has cute and comfortable styles that you will surely want to live in!
Plus, if you have a little one, Fig + Willow offers the sweetest mommy and me outfits for both boys and girls!
Do Good Beauty Boutique & Salon
Do Good Beauty is brand new to the Murray Hill area and their soft opening was Friday, February 4th, 2022! We got a sneak peek and we are OBSESSED. Not only is the boutique beaming with beautifully painted murals with trendy florals and stripes but the merchandise is what dream are made of. The are size inclusive, wheel chair inclusive clothing, every purchase gives back to a charity/organization and so much more.
Did we mention the owners are a bestie duo and have a salon and photography business combined with the boutique? They offer photography packages for senior portraits where you can get your hair done along with your photo session! This business is now on of our favorites so be sure to check it out.
Shop Miss Magnolia
The story of Shop Miss Magnolia alone will make you want to shop here but you’ll stay for the adorable merchandise. This boutique came to life after two besties dreamed together over a bottle of sangria. Read more about the full circle story here!
Although they do not have a storefront, you can find them at local pop-ups like 904 Pop up! In the meantime, you can shop online on their website for that perfect outfit. And if you are a parent, make sure to check out their kids section to match your little bestie!
Momni Boutique located in the Murray Hill District of Jacksonville, strives to make all of their customers feel confident and valued just as they are. This boutique loves to push the fashion boundaries of small-town trends through their curated selection of clothing and accessories. Momni carries sizes XS-L in their clothing.
Originally starting out as a small alteration store before blooming into Momni Boutique, this shop carries beautifully unique items, while still being able to cater to any of your altering needs!
Gypset & Pearl
From trendy beachwear and accessories to luxury skincare products, Gypset and Pearl in Jacksonville Beach has it all! With products curated for both daydreamers and jetsetters, visit this boutique next time you need a new outfit for your vacation—or if you simply want to treat yourself!
Gypset and Pearl carries a ton of different brands, so take the time to explore and enjoy your shopping experience at this fun boutique!
Declaration & Co.
Next time you’re strolling the streets of St. Augustine, be sure to stop by Declaration & Co! In addition to all of their beautiful collections and fun graphic tees, this unique boutique carries a variety of deliciously flavored coffees and teas and the cutest mugs.
Declaration & Co. is the perfect place to shop for a gift for someone special (or yourself)! This boutique offers sizes S-L for most of their clothing collections and sizes S-XL for their graphic tees!
Lilly Grace Fashion
Lilly Grace Fashion is one of Jacksonville’s newest boutiques located in the heart of San Marco! This boutique offers the cutest styles and trends at an affordable price. In addition, they sell all of their items online, so if you can’t make it into their store, just have it delivered right to your door!
Lilly Grace Fashion offers sizes XS-L in their fashionable clothing!
Boutiques in Jacksonville
We hope that you check out one (or more!) of these 5 trendy boutiques in Jacksonville. Remember, support small businesses and get shopping!