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The city's vibrant diversity is what makes it truly special to us!!
Photo credit McCoy Waterways
McCoy Waterways is a fantastic Black-owned charter business with a 26-foot Monterey Explorer Bowrider perfect for small groups. Captain McCoy and crew take you anywhere from St. Augustine to Amelia Island (shark teeth hunting included!) to Jacksonville Beach and beyond, accommodating up to six passengers. It's the ideal way to explore Jacksonville's waterways with seriously good vibes.
9954 Heckscher Dr, Jacksonville, FL 32226-2504, United States
Sweet Girls Bakery is an amazing Black-owned gem that's evolved from a pick-up service into a full-service bakery and café. They serve gorgeous decorated cookies, fresh pastries, custom cakes, and espresso drinks in a welcoming space perfect for celebrating something special or just turning any day into the "BEST DAY EVER" – and honestly, they're not wrong!
5907 Roosevelt Blvd, Jacksonville, FL 32244-2362, United States
Photo credit Jones & Rose
Jones & Rose is an incredible Black-owned skin boutique, nailing the natural skincare game with rich butters, plant oils, and mineral-rich botanicals blended with signature fragrances. They recognize everyone's skin is different, offering various textures, scents, and moisturizing levels to match your vibe – whether sophisticated, clean, romantic, or earthy. Their premium, globally-sourced ingredients deliver that "sexy skin + sultry glow experience" for both men and women.
10281 Midtown Pkwy, Jacksonville, FL 32246-7415, United States
Check out these delicious eateries around the 904!
Photo credit The Concrete Boutique
This awesome Black-owned roastery started with a simple goal: bringing better coffee to more people. What began as a passion project has turned into a serious craft that serves everyone from coffee connoisseurs to corporate partners and the hospitality industry – inviting everyone to join them on the journey to a better brew, one perfectly roasted cup at a time.
1301 Monument Rd, Jacksonville, FL 32225-6462, United States
This café is built on the motto "winning your morning means winning your day" - and they're absolutely right! They're serving up expertly brewed coffee that'll kickstart your day in all the right ways, plus fresh pastries that pair perfectly with whatever caffeinated goodness you're sipping on. The atmosphere is super cozy and welcoming, making it the perfect spot whether you're catching up with friends or need a productive space to fuel your hustle. They're all about making every morning a winning one, and honestly, with coffee this good and vibes this positive, how could you not start your day on the right foot?
4204 Herschel St, Jacksonville, FL 32210-2208, United States
The Happy Cake Shop is an adorable Black-owned bakery in Jacksonville's Riverside/Avondale area serving up joy through fresh, vibrant cakes and cupcakes daily. Whether you're after classics or trendy twists, they deliver flavor and freshness with a smile. Pro tip: grab their weekend-only lemon cupcakes – they're one of their most popular flavors!
3645 St Johns Ave, Jacksonville, FL 32205-9025, United States
Barkum's Art of Fun is an exciting paint splatter studio elevating the creative experience with vibrant neon and UV glow paints, premium canvases, and innovative artistic techniques. They recognize everyone's creative vision is different, offering splatter painting, instructional workshops, paint parties, and custom events to match your style – whether you're seeking artistic expression, team building, romantic connection, or celebratory fun. Their versatile studio spaces and collaborative approach deliver that "creative community + vibrant self-expression experience" for families, couples, and groups, making it the perfect destination for a memorable night out in Jacksonville.
7035 Philips Hwy, Jacksonville, FL 32216-4920, United States
Our favorite local guides for exploring the 904 in style.
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